Luke Stafford

Luke Stafford

Head of Retail and Brand Experience 

Luke Stafford is the watch and jewellery specialist at Charles Fish, the luxury pre-owned jewellery and watch retailer that forms part of Fish Brothers Group — an independently owned, family-run business established in 1830. He is responsible for all aspects of the company's pre-owned watch and jewellery operation, including authentication, valuation, sourcing, and sales of timepieces and fine jewellery from the world's foremost brands, among them Rolex, Cartier, Omega, Patek Philippe, Breitling, and Audemars Piguet, as well as diamonds, engagement rings, and pre-loved jewellery across all categories.


Luke's interest in horology began with his first role at a small jeweller in Cornwall, run by a Swiss-trained watchmaker whose exacting standards shaped his approach to the craft. Since then, he has assessed thousands of pre-owned watches and fine jewellery pieces, building deep practical expertise in identifying counterfeits, establishing secondary market values, and sourcing specific pieces for private clients.


He is a regular media commentator on the pre-owned watch and jewellery market, offering insights into topics including counterfeit detection, luxury watch and diamond investment, pre-owned Rolex pricing trends, and how to buy and sell secondhand watches and jewellery safely. Luke is available for press enquiries and expert comment via Charles Fish.
Connect with Luke on LinkedIn: linkedin.com/in/luke-stafford-aa815357