Swarovski began life in 1891 when Daniel Swarovski set out to create a ‘diamond for everyone’. The brand’s inception marked the beginning of a new era for crystal, and in the years that followed, Swarovski crystals were seen everywhere, from American jazz halls to Parisian couture houses. In the nearly 130 years since the brand was founded, Swarovski has cemented itself as the leader of crystal-cut jewellery, delivering extraordinary style to women all over the world.
