The Watch World’s Biggest Week Is Back!

One of the biggest talking points is the possible discontinuation of the iconic Rolex GMT-Master II “Pepsi,” famous for its red and blue bezel and global cult following. If the rumours prove true, collectors can expect demand to soar. The reassuring news? We currently have some exceptional examples available - proving that even if production stops, the legend lives on.
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Anniversary celebrations are also expected to take centre stage, particularly for legendary maisons like Patek Philippe. Landmark birthdays often bring special editions and remarkable complications, giving collectors rare opportunities to own pieces that mark important moments in watchmaking history.

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Speculation is also building around new evolutions from Rolex, including potential developments in the Land-Dweller line. Expect refined designs, technical upgrades and watches built to balance everyday wear with long-term collectability — a direction luxury watchmaking continues to embrace.

The bottom line

Above all, Watches and Wonders is a celebration of the world’s greatest watch brands, where heritage meets innovation. While we wait to see what 2026 brings, it’s the perfect moment to appreciate the icons that have already shaped watchmaking history. From enduring classics to modern favourites, great watches aren’t just about new releases - they’re about timeless design that lasts far beyond the headlines.

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