The Watch World’s Biggest Week Is Back!
Charles Fish Editorial · Watches & Wonders 2026
The Watch World’s Biggest Week Is Back!
Rumours, anniversaries and headline-making releases — Geneva is once again setting the agenda for the watch world.
Geneva Watch Week
Watches and Wonders 2026 is already creating serious excitement across the watch world.
Each year, the biggest luxury maisons unveil their latest creations, and this year promises rumours, anniversaries and headline-making releases.
From technical innovation to timeless design, it’s shaping up to be a true celebration of modern horology.
In This Story
Table of Contents
Rolex Watch
Is the Pepsi Saying Goodbye?
One of the biggest talking points is the possible discontinuation of the iconic Rolex GMT-Master II “Pepsi”.
Famous for its red and blue bezel and global cult following, the Rolex GMT-Master II “Pepsi” remains one of the most recognisable modern Rolex watches.
If the rumours prove true, collectors can expect demand to soar. The reassuring news? We currently have some exceptional examples available — proving that even if production stops, the legend lives on.
Shop the PepsiAnniversary Watchmaking
Milestone Moments for Watchmaking
Landmark anniversaries often create some of the most closely watched releases in modern horology.
Anniversary celebrations are also expected to take centre stage, particularly for legendary maisons like Patek Philippe.
Landmark birthdays often bring special editions and remarkable complications, giving collectors rare opportunities to own pieces that mark important moments in watchmaking history.
Shop Patek PhilippeThe Next Generation
What’s Next for Sports-Luxury?
The continuing evolution of luxury sports watches is expected to be another major talking point.
Speculation is also building around new evolutions from Rolex, including potential developments in the Land-Dweller line.
Expect refined designs, technical upgrades and watches built to balance everyday wear with long-term collectability — a direction luxury watchmaking continues to embrace.
The Bottom Line
Great Watches Last Beyond the Headlines
Above all, Watches and Wonders is a celebration of the world’s greatest watch brands, where heritage meets innovation.
While we wait to see what 2026 brings, it’s the perfect moment to appreciate the icons that have already shaped watchmaking history.
From enduring classics to modern favourites, great watches aren’t just about new releases — they’re about timeless design that lasts far beyond the headlines.
Shop Pre-Loved Watches
