Purple Reign: Why amethyst Is February’s favourite gem

Amethyst is a variety of quartz, made from silicon dioxide - the same mineral family as citrine and rose quartz. So what gives it that iconic purple glow? Tiny traces of iron, plus natural radiation from the surrounding rock, work together deep underground to create shades ranging from soft lilac to rich royal violet. The deeper the colour, the more prized the stone.

Amethyst grows inside volcanic rock, forming sparkling crystals in hollow cavities called geodes. Over time (and we mean millions of years), mineral-rich fluids slowly build the crystals layer by layer.

Some of the most famous sources include:

• Brazil – known for large, dramatic crystals
• Uruguay – celebrated for deep, intense purple tones
• Zambia – loved for rich blue-violet hues
• Russia – historically favoured by royalty

You’ll often find these stones in antique and vintage jewellery, adding even more character to pre-loved pieces.

Amethyst has long been linked to calm, clarity, and protection. The Ancient Greeks believed it warded off drunkenness, while medieval kings wore it as a symbol of wisdom and power. Today, it’s associated with balance, inner strength, and sincerity—very February energy.

February sits between winter and spring, and amethyst fits right in. Its cool purple tones feel seasonally right, yet rich enough to stand out. It’s also incredibly versatile - stunning in yellow gold, sleek in white metals, and especially charming in intricate vintage settings.

From dainty pendants to bold cocktail rings, amethyst brings colour without trying too hard. Whether you’re celebrating a February birthday or just love a gemstone with history and heart, amethyst is proof that birthstones can be both meaningful and fun.

SHOP AMETHYST