Diamonds are sparkling miracles that have come to symbolise love and commitment, though sometimes, unfortunately, they come with environmental damage, too. But what if your jewellery could be as kind to the Earth as it is dazzling? This Earth Day (Tuesday, April 22nd), we're flipping the script on luxury and showing how sustainable diamonds are the accessory for celebrating our planet with purpose.
A little bit about Earth Day
Earth Day is an annual day dedicated to showing support for protecting our wonderful planet. First held in 1970, it has gone from strength to strength through the years. The theme for 2025 is Our Power, Our Planet and has a focus on renewable energies, though the day is a great reminder of how we can make more sustainable choices in every part of life.
Choosing sustainable diamonds
Opting for lab-grown diamonds is one way to buy kinder gems. These are real diamonds created in a lab, using advanced tech that mimics the Earth’s natural process - but without the mining, which can cause land disruption, carbon-heavy emissions, water waste and a loss of biodiversity.
If you have your heart set on a natural diamond but want to keep it ethical, pre-loved is the way to go! Choosing pre-owned jewellery means you’re giving a fresh start to already existing treasures rather than encouraging continued mining of these beauties. And because of the materials jewellery is made from, it stands the test of time fabulously, so while you may be buying second-hand, you’re still getting a piece that looks as good as new with little more than a quick polish!
And finally...
Wearing sustainable diamonds means your jewellery tells more than a love story - it tells a green story. Imagine gifting someone a ring that says “I love you” and “I love the Earth” all at once. Double the meaning, double the magic!
